Dating and the Art of an Executive Summary
Some rights reserved by Beatriz AG You won't be very successful dating by walking up to a woman and spouting off a list of your characteristics or accomplishments. You must be interested in her. More importantly she must find something interesting in you. Too many times we write executive summaries as a listing of our accomplishments. That is not the first thing that an executive wants to read. They want to read about how your project affects them. Executive summaries are about the executive! Read your last report and ask yourself if it was all about you, or about how your project helps the audience. If it is just a puff piece written to make your self look good, news flash, it won't. In fact it will make you look weak and begging for attention or recognition. Like hitting down on a golf ball to make it go up, you must focus on them in order to get them to focus on you. Look for ways to point out how the executive can use your project to help their d...